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Generative AI as a tool for enhancing competitive agility

Group of people in front of computer that are creating business innovation

Business inherently involves competition, without any judgment on whether that is good or bad. Competition motivates companies to innovate and provide better products, services, and customer experiences, while also enabling them to respond more quickly and accurately to changing market conditions. Competitive agility is a key factor that can help a business outperform its rivals. […]

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